DR RICK WILL SEE YOU NOW BOOK FOR PROGRESSIVE
Teaming up with Sweet Rickey and Arnold WW we made “bad photos” to support the publication of the book, “Dr. Rick Will See You Now, The essential guide to un-becoming your parents.” For Progressive Insurance.
Our print production was two days on location and we cast some really funny talent to fully embrace un-becoming their parents. For lighting we used a mix of available “bad” lighting and added in strobes to exaggerate things a little. It was fun to play and see how bad we could make things and then what would fit in with the energy of the book.
The book won a bunch of awards including a pencil at The One Show.